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Computers and Peripherals Wholesale Distributors: Industry
Snapshot and Competitive Dynamics
Dr. Sandy Boyson September 7, 2005
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The Role of Computer and Peripheral Wholesale
Distributors in The Value Chain
- Alleviates need for suppliers/manufacturers to
maintain extensive inventories and helps them avoid risk positions.
- Helps suppliers/ manufacturers save on the
costs of establishing sales forces.
- Provides One Stop Shopping to customers.
- Provides extended credit terms to customers
- Enables customers to avoid inventory buildup.
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Snapshot Of The U.S. Industry
Total Industry Revenue 2003-2004: $273.6 billion
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# of Enterprises: 10,026 -
# of Employees: 330,637 | |
Types Of Computer & Peripherals Wholesale
Distributors
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Source & sell globally a full spectrum of finished
systems, components and software: Arrow, Ingram -
Specialize in sourcing from Asia & selling in U.S.:
Global Sources -
Buy and sell used or refurbished equipment and
peripherals: Network Liquidators | |
Types Of Distributors
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Specialize in reselling specific brands such as IBM PCs:
Synnex -
Specialize by customer segments such as VARS and System
Integrators: Atomic Park. -
Specialize in custom configurations of systems: Computer
& Control Systems -
Act as aggregators of multiple other distributors and
serve as an inter-enterprise hub: CNET | |
Major Industry Trends: Concentration Trend
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In 1970, top 5 electronics distributors accounted for
25% of industry revenue -
In 1990, top 5 accounted for 60% of revenue -
In 2000, top 5 accounted for 75% of
revenue | |
Major Industry Trends: Dominant Companies
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Ingram Micro $25.4 billion revenues; 13,600
employees
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Arrow Electronics $10 billion revenues; 12,450
employees | |
Major Industry Trends: Downward Trend In Profit
Margins
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Ingram had $2.92 billion in North American sales in 2004, 4
% growth versus year ago -
But gross margins were only 5.37%, 8 basis points lower
than year ago quarter. -
The company attributed the reduction in margin to "increased
competitive environment in North America" (Annual Report
2004) | |
Operation Challenges: Order Surges
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Batches of orders arrive late in day, right before
FEDEX/UPS pickups. -
Due to order surges, Arrow dropped from 94% same day ship
rates to 75% in its four North American warehouses over a two year
period. -
This leads to customer complaints about missed
shipments. -
It also leads to increased freight costs from using
premium services to compensate for missed schedules. -
As a result of surges, Ingram has to hold $1.88 billion
in inventory or 27 days of on hand inventory. | |
Operation Challenges: Order Surges
-
Batches of orders arrive late in day, right before
FEDEX/UPS pickups. -
Due to order surges, Arrow dropped from 94% same day ship
rates to 75% in its four North American warehouses over a two year
period. -
This leads to customer complaints about missed
shipments. -
It also leads to increased freight costs from using
premium services to compensate for missed schedules. -
As a result of surges, Ingram has to hold $1.88 billion
in inventory or 27 days of on hand inventory. | | |